red point Visitor Counting Software


NRJ Soft Ltd. developed a specialized software for counting and controlling retail store traffic. It counts visitors walking in and going out of different types of commercial properties and space types - malls, trade centers, shops, restaurants, cafes, nightclubs, casinos, exhibition stands, showrooms, bank offices, entertainment centers.

The system registers visitors in real time when they pass a specific monitoring area. The main purpose is accurate attendance measurement for particular object. Obtained information can help you to:

  • Achieve high counting accuracy - count the exact number of visitors that entered the object/store;
  • Define peak hours or peak seasons;
  • Optimal management of resources and stock availability right before peak periods - to ensure assortment, sufficient quantity and necessary staff to serve all visitors;
  • Determine the appropriate time intervals for performing advertising campaigns and promotions;
  • Evaluate the effectiveness of a particular marketing campaign or marketing strategy - measure the real traffic growth rate after starting a particular advertising campaign compared to the number before its beginning;

A special installed camera registers the number of people passing from one area to another and back. To set up the system, it is necessary to define two zones and to specify direction: from zone 1 to zone 2 - ARRIVAL, from zone 2 to zone 1 - EXIT (or the opposite). The camera detects every movement that corresponds to certain dimensions and parameters in any direction. Our software is updated in real time with every entry and exit.

  • The software provides option for automatic sending of daily reports about all visits by e-mail.
  • Remote access and control.
  • Real-time viewing of log files and searching by following parameters: camera name and/or time period.

In accordance with the established safety regulations, you could use the option for controlling the number of people staying in the object at the same time. The initial setup requires setting the maximum number of clients and employees that the camera can register when enter, but do not exit. After exceeding this number, the program displays message PLEASE WAIT on the screen. When the number reaches lower volume than the specified number in the software, the text on the screen will change to WELCOME.





You have an extremely useful tool for calculating the conversion rate, ie. the proportion between the total number of visitors in the object/store and the number of actual buyers. In this way you can analyze client behavior, needs and preferences and increase your sales.

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