NRJ Soft Ltd. developed a specialized software for counting and controlling retail store traffic. It counts visitors walking in and going out of different types of commercial properties and space types - malls, trade centers, shops, restaurants, cafes, nightclubs, casinos, exhibition stands, showrooms, bank offices, entertainment centers.
The system registers visitors in real time when they pass a specific monitoring area. The main purpose is accurate attendance measurement for particular object. Obtained information can help you to:
A special installed camera registers the number of people passing from one area to another and back. To set up the system, it is necessary to define two zones and to specify direction: from zone 1 to zone 2 - ARRIVAL, from zone 2 to zone 1 - EXIT (or the opposite). The camera detects every movement that corresponds to certain dimensions and parameters in any direction. Our software is updated in real time with every entry and exit.
In accordance with the established safety regulations, you could use the option for controlling the number of people staying in the object at the same time. The initial setup requires setting the maximum number of clients and employees that the camera can register when enter, but do not exit. After exceeding this number, the program displays message PLEASE WAIT on the screen. When the number reaches lower volume than the specified number in the software, the text on the screen will change to WELCOME.
You have an extremely useful tool for calculating the conversion rate, ie. the proportion between the total number of visitors in the object/store and the number of actual buyers. In this way you can analyze client behavior, needs and preferences and increase your sales.